Meg's Cheerleader Blog

AUSTIN, TX (December 15, 2009)-Cheer Channel Inc. (CCI), Cheer Coach and Advisor (CCA), and The Cheer Leader Magazine (CLM) have announced today a joint partnership and strategic alliance that will serve to reach to all markets within the cheerleading and dance communities. Under the structured deal, the three media companies will cross-promote platforms, content and media as well as expand its reach to serve all markets around the world. “The partnership allows Cheer Leader Magazine to accomplish its mission to cover all aspects of cheerleading for all age levels. Enthusiasts can learn from the pros about the sport of cheerleading from people who have lived it.” said Jamie Bewley Byrd, Co-founder of The Cheer Leader Magazine. CCA and CLM will be part of CCI’s growing line-up of media partners to ensure that promotional programming, which among others includes general news, original TV, website video, magazine-style shows and instructional programming reaches intended audiences. The partnership provides a sidebar to publishing by offering readers interactive video and a way for brands to connect directly with their customers through rich media applications. “We are excited about this media partnership. This allows us to greater promote a cheerleading network together with two unique publications that serve our market so we can provide advertisers of any size with a way to streamline their media-buys and do more with their campaigns,” said Cindy Villarreal, founder of Cheer Channel Inc. The collaboration aims to reach the spirited communities at the very local level. Cheer Channel, Inc., Cheer Coach & Advisor, and Cheer Leader Magazine will offer all sectors of the cheerleading industry with superior content, safety information, photos, videos, games, current news, and a way to network with a global community. Through the combined websites, publications and attendance at major events, the partnership will be able to cover the cheerleading world like no one company has been able to offer coupled with unique advertising programs that bring a fresh approach to the cheerleading world. CCI will use its international distribution platform to reach mass youth and spirited markets to greater support CCA and CLM branded affiliates and provide an interactive directory for brands to reach their customers. “Cheer Coach & Advisor magazine is thrilled about its new partnership with Cheer Leader Magazine and its existing partnership with Cheer Channel, Inc. Through these strategic alliances, every sector of the cheerleading industry will be reached and served with outstanding content, up-to-date news and important information on what’s happening in the cheerleading world. When you combine all our audiences (which includes coaches, athletic directors, gym owners, scholastic cheerleaders, recreational cheerleaders, all star cheerleaders and potential cheerleaders) into one package, you get a win-win situation for the cheerleaders, coaches, associations and corporate brands. This union creates something for everyone and will positively impact the industry in ways we’ve never imagined,” said Valerie Ninemire, Editor of CCA. Customers can expect to see a cross promotions of brands at upcoming events and promotions around the globe beginning in December. CCI, CCA and CLM will actively collaborate on marketing campaigns and distribute media collaterals. For more information on this story or for advertising rates please contact Cindy Villarreal at Proformance Sports Marketing at Cindy@proformancesportsl.net.